In its quest to play a leadership role in the integrated marketing communication sub-sector, the Advertisers Association of Nigeria, ADVAN, will host the industry practitioners and experts for an industry dialogue to discuss the role of government regulations in the ease of doing business.

The event is scheduled to take place on June 22, 2022, at Radisson Blue Hotel GRA Ikeja themed: ‘the role of government regulations in the ease of doing business’.

According to the Chief Executive Officer of ADVAN, Mrs Ediri Ose-Ediale, “The ADVAN Industry Dialogue’ is an exclusive platform for the discourse of issues affecting the marketing community in Nigeria.

“This year’s edition will focus on the topic – The Role of Government Regulations in the Ease of Doing Business.”

“Banwo and Ighodalo in their research works said, “Globally, regulations are a veritable tool of economic reform and their roles as drivers and stabilizers of growth came to the fore of global debate in the aftermath of the collapse of giant corporations such as Enron in 2001 and Lehman Brothers in 2008” “…But regulations too are capable of constituting a clog to economic progress, where they are not well-thought-out or when wrongly applied. In these cases, they strangulate rather than support the growth of the economy.

The ADVAN Dialogue seeks to provide a meeting point for critical stakeholders in the Marketing Communications Industry and the various regulatory institutions, to proffer global best practice solutions on effective regulations for economic growth, said Mrs Ose-Ediale.

Through the program, ADVAN supports industry development through the facilitation of effective, requisite regulations for the Marcoms Industry.

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